START
conversion-driven
conversations.
You're brilliant at what you do. Your offers are solid, your brand has a story, and your expertise? Unmatched.
But your content? It’s becoming a full-time job. And your website? Let’s just say it’s not exactly pulling its weight.
You are so over it.
You are so done doing it all.
You’re a brilliant solopreneur, coach, creative, or seasoned professional
who's building a purpose-driven brand.
You know the value of showing up online—but let’s be honest, writing your own content has gone from “I’ll do it real quick” to “I’d rather deep-clean my inbox.”
You can't wait to finally hand off the writing bit.
And yet here you are still stuck in the limbo.
You’re Always “Just Gonna Post Later”
Your ideas are gold—but they’re scattered across voice notes, notebooks, and your Notes app. You rarely get around to posting, and when you do? You’re not sure it’s doing anything.
Your Website is a Bouncy Castle (And it's NOT fun)
Visitors land… then leave. You’ve DIY’d your site copy for too long but it doesn’t sound like you. It doesn’t convert. It doesn’t reflect the business you’re building. It doesn't tell your value.
You're Second-Guessing Your Own Messaging
You’re constantly tweaking things, but nothing feels quite right. You wonder if your words are even landing—and if your audience really gets what actually do you do and what can do for them.
Let's get you unstuck!
Hey, I'm Sheila!
and I am BIG on telling stories.
I am copy and content writer with 10+ years of experience turning expert-led brands into magnetic ones.
My approach is simple:
Storytelling that sticks. Strategy that sells.
I’ve worked with solopreneurs, startups, eComm brands, real estate firms, and coaches—crafting everything from sales pages and web copy to Instagram campaigns and lead-nurturing email flows.
✨ I love writing that sounds and feels like you, not a template.
✨ I geek out on strategically turning brand stories into scroll-stopping content.
✨ And I’ll never recommend something that doesn’t align with your voice, your vibe, or your vision.
My goal is simple: I want to tell stories that bring the right people together.
This way, you will only work with people who'd be happy to pay them for their work and so they'll only work on projects that light them up.
Here's how we'll do it...
Step 1
Brand Deep Dive
We kick off with a guided intake call (up to 60 mins) to ensure we're aligned on voice, vibe, goals, and audience.
Step 2
Strategy & Writing
This is where the magic happens. I’ll map out your content or copy and write with clarity, personality, and purpose.
Step 3
Review & Refinement
We’ll review together to make sure every word feels like you—and that you're 100% proud of what we’ve created.
Step 4
Copy Hand-off
Once you're happy with the outputs, I'll collaborate with your designer for up to 2-weeks as part of the hand-off process.
Pick a Package
and let's get started!
Website Copy
Starts at $3000
Experts ready to elevate their online presence with strategic, on-brand copy.
Home, About & Contact pages
Service page (1 service = 1 page, up to 3 service pages)
Bonus: 1 Opt-in page
1 to 2 rounds of revision
Designer collaboration
Sales Copy +
Email Welcome Sequence
Starts at $2000
Launching a new offer, scaling your digital product, or giving your funnel the upgrade it deserves.
Sales page
Opt-in & Thank you pages
Email Welcome Sequence (up to 6 emails)
1 to 2 rounds of revision
Designer collaboration
For each of these packages, you will get:
Bespoke, on-brand copy that captures your unique voice
SEO-friendly structure that helps your pages rank
Strategy-first writing that sticks and turns your lurkers to leads
Messaging that feels natural and never pushy
Collaboration with your designer for seamless execution
Social Media Content
Starts at $1000
Personal brands and small teams looking to build a cohesive presence and maintain consistency.
Up to 12 social media posts per month (static graphics, carousels, or short-form captions)
Light design using Canva or coordination with client's designer
Quarterly content strategy roadmap (updated every 3 months)
Monthly social content calendar + scheduling (via Buffer, Later, or Meta Suite)
Blog & Pillar Content
Starts at $1000
Founders and brands who want to boost SEO and authority through consistent thought leadership.
3 SEO-optimized blog articles (1,000–1,200 words)
1 pillar content (1500+ words) per quarter
Content research + light keyword planning
Uploading to CMS w/ basic formatting
Light graphic support (banner or pull quote images)
For each of these packages,
you will get:
Brand deep dive session to kick-off our partnership
1 to 2 rounds of revision per batch of content
Monthly planning session
Email Content
Starts at $1000/mo
Service providers and coaches nurturing a warm audience with engaging newsletters or sequences.
Up to 4 email newsletters or nurture emails/month
Light formatting and layout on your platform (e.g. ActiveCampaign, Flow, Systeme.io, ConvertKit, etc.)
Subject line A/B suggestion
1 campaign performance summary/month
1 strategy and planning call/quarter (optional)
Wondering what's possible when we work together
—and what'll happen if we don’t?
You wake up excited to post and proud to share your site with the world.
Your content finally attracts your kind of people—the ones who respect your work and are ready to buy.
Your website becomes your best salesperson—working even when you’re not.
You get to spend more time doing what lights you up, not writing captions under pressure.
You feel legit, aligned, and confident AF in how your brand shows up online.
You start your day exhausted because you stayed up to come up with content.
Your website feels like a "placeholder" when it should be making sales.
People grab your freebie, then ghost your emails—and your list becomes a digital graveyard.
You stay stuck in the loop of rewriting your About page instead of growing your business.
You start doubting your offer’s value—not because it’s bad, but because your message doesn’t reflect it.
Finally, words that actually work.
You’ve got a business worth showing off. Let’s write content and copy that shows your best self—and attracts your best-fit clients.
*Important: Celebratory mocktails on me.
